Ashwin Willemse
Egon Seconds Foundation
Gayton McKenzie
The Jacques Kallis Scholarship Foundation
Let’s Play
New York Road Runners Foundation
Pinelands Sports Trust
Project 2010
Sporting Chance
TAG Rugby SA
Tegla Loroupe Peace Foundation
The Old Mutual Two Oceans Marathon presented by Nike
Runner’s World Magazine
Run 4 Schools
Ryan Maron’s Cricket School of Excellence
Ubabalo eAfrica 2010
Urban Issues
Ashwin Willemse

Springbok rugby star Ashwin Willemse is helping children through his Ashwin Willemse Orient Community Development Programme, a part of the Cape Minstrels. He carries his exemplary attitude on the rugby field through to his involvement at grassroots level.
The man who single-handedly raised South African hopes when all else failed at the Rugby World Cup in Australia in 2003 has been doing the same for Manenberg youth.
Willemse has been part of the Minstrels troupe since 2002. He was encouraged to get involved by his friend Fadiel Gasant.
The rugby star’s hectic schedule did not leave much time for community work but through effective time management and a desire to help those less fortunate he was able to adapt.
The programme feeds children from various communities into the troupe as a way of keeping them off the streets and away from violence.
The main objective of this programme is for the children to learn to sing and play a musical instrument so they can play for the Minstrels.
The Ashwin Willemse Orient Community Development programme raises funds to help cover some of the expenses.
Egon Seconds Sports Foundation

The ESF was established as a non-profit organization to facilitate as a platform for Egon Seconds to use his profile as a professional sports personality to ‘give – back’ at a grassroots level to various communities. The focal points of the ESF are two-fold:
- To be pro-active in the fight against the devastating problems affecting or communities. E.g. HIV/AIDS, DRUG/ALCOHOL ABUSE.
- To be an organisation used to enhance development within Sports, Education and Arts/Culture.
www.proactiveliving.co.za/egon.shtml
Gayton McKenzie

Gayton McKenzie made a “choice” to be a career criminal at the age of 16. He went on to rob numerous banks. He was sentenced to fifteen years in prison at the age of 21 and set about a steady process of taking control of prison activities. At a point when he was ready to leave prison early, with the sole intention of being an even better criminal, he witnessed something that changed his life. It led to one of the biggest prison exposes in the world. Instead of leaving prison to flood his home town and country with drugs and further crime, he now has a dream of cleaning up the streets where he grew up.
Profits from his biography, The Choice, will go towards building a drug rehab centre in Heidedal, a coloured township outside Bloemfontein.
Gayton is today one of the most well-loved and sought-after motivational speakers in the country and has addressed more than 1600 schools, sponsored by Chubb Security, with his hard-hitting, entertaining and engaging talks on the dangers of crime, his observations of South Africa and its people and his encouragements to others to follow their dreams. He’s also made his mark as a corporate speaker. Each talk is delivered with great flair, and is engaging and anecdotal.
www.gaytonmckenzie.comThe Jacques Kallis Scholarship Foundation

The Jacques Kallis Scholarship Foundation was established by Jacques Kallis in 2005 as part of his benefit year. Jacques was the first South African cricketer to introduce an initiative of this kind after realising how many children there are with sporting potential, but no funds to support them.
The main aim of the foundation is to provide scholars with the academic and life skills programmes offered by existing school structures and the funding and mentoring support provided by Jacques Kallis. The foundation, with its partners, provides talented young cricketers from various backgrounds the opportunity to reach their full sporting and academic potential. The four schools participating in the initiative are Selborne College in East London, Maritzburg College in Pietermaritzburg, Pretoria Boys’ High in Pretoria and Jacques’ Alma Mater Wynberg Boys’ High in Cape Town.
Every year the foundation aims to select 4 pupils who are starting high school and support them through the following five years. In time 20 pupils would hopefully be supported by the foundation each year. All the selected pupils will be mentored at the schools and given every opportunity to become well-educated and well-developed young men. Jacques Kallis will have regular contact with the selected boys to give them guidance and inspiration.
www.kallis.co.zaLet’s Play

Let’s Play is a corporate social responsibility initiative developed by Super Sport and partners in response to a National need: our children are becoming alarmingly inactive and obesity in children is on the increase. Children have forgotten (or have not been taught) how to play. Instead of heading outdoors for an afternoon of fun and activity, they stay indoors tied to television screens and interactive electronic games.
As a result children are growing up without the benefits that regular activity offers:
good health and fitness, physical skills (balance, agility, speed and co-ordination), increased immunity, nutritional awareness, improved body image, confidence and self-esteem, social skill development and the making of friends.
At Let’s Play, our aim is to elevate awareness of our social situation and to introduce and encourage play, activity and sport in schools and at home. This is done through advanced media campaigns and close associations with organisations – our Play Partners – that target children and introduce activities to schools, homes and communities.
www.letsplay.orgNew York Road Runners Foundation (NYRRF)
New York Road Runners Foundation fulfills the youth service mission of New York Road Runners, producers of the ING New York City Marathon and the foremost road running association in the world. The Foundation establishes and supports running-based physical education programs for children in underserved communities across the United States.
Foundation programs are designed to help youth of all sizes, fitness levels and athletic talents utilize the discipline of running to improve health, build character and uplift the spirit. Founded in 1998, the Foundation has quickly become one of New York City’s leading not-for-profit providers of physical education. Currently more than 20,000 kids a week from over 150 schools and community centers participate in Foundation programs in New York City and across the country.
www.nyrrfoundation.orgPinelands Sports Trust
The Pinelands Sports Trust (created from and now incorporating the Pinelands Rugby Academy) has been in operation for over 10 years manned solely by volunteers, i.e. parents of children who were playing and by men and women who had played the game at some stage in their life, probably best known for the coaching ability from the couch.
The rugby division of the trust offers the following opportunities:
- The setting up of a rugby cluster for the primary schools in Bonteheuwel (i.e. assisting with the coaching and where possible supplying of a kit and a training equipment)
- The Bonteheuwel cluster will be run by the teachers of various schools in the area
- Teams in 3 categories will be participating in the schools league
- These categories are u9,u11 and u13
- With regards to Mini rugby, we participate in the Ackerman’s week in Kuils River
- The Academy introduced Tag rugby in 1998 as a training method, however had to stop when the necessary equipment got stolen.
The Rugby Division will also be assisting in high school rugby and have forged an affiliation with Pinelands High School whereby all boys, from any areas that attend non-playing rugby schools, have the opportunity to play.
- The boys will mix at practices on match days and on tours with boys from PHS
- Teams will be entered in the u14, u15, u16 and u19 categories
- Again the teams will be run and managed by the teachers with coaching assistance coming from the Rugby Division
- Where the boys battle to get a kit or to arrive at practices the Trust will assist by sourcing sponsorships
- The u19 team will be playing a touring team from Scotland later in 2007
Project 2010
Project 2010 is a free service geared for companies, organisations and individuals who have a vested interest in the 2010 World Cup and the impact it will have on South Africa. Among our services, we provide a concise weekly summary of all the developments and activities impacting on South Africa as a whole. Our electronic newsletter gives you all the news you need, without having to wade through the mass of information available on this major international event. It is sent to Fifa, the Local Organising Committee, business leaders, key government departments and the media. In addition, we have a website carrying all the latest news along with web exclusive stories. Since South Africa was awarded the rights to host the tournament, we have gathered and edited thousands of media reports from around the world relating to 2010. The result is a comprehensive archive system which provides readers with the most extensive database available. The site is updated several times a day, making it the most up-to-date media platform for the World Cup.
Sporting Chance
Sporting Chance has been dedicated to coaching and promoting sport for the past sixteen years with its prime objective throughout this time to provide opportunities for sporting achievement for as many children as possible. Sporting Chance provides professional coaching at schools and sports clubs as well as co-ordinating some of South Africa’s most prominent mass development sports projects including Calypso Beach Cricket, Street Cricket, Khulani Beach Soccer and the groundbreaking Health of the Nation programme.
It is Sporting Chance’s philosophy to get children off the streets, away from their computer games and TV’s and instill a love for physical activity through sport. With firm, structured coaching that strike’s a balance between sports, academics, and “play”, Sporting Chance has developed some of South Africa’s most promising sportspeople.
www.sportingchance.co.zaTAG Rugby SA

The TAG Rugby concept is an excellent one in that TAG Rugby takes away the need for schools to have expensive equipment and facilities as the game can be played on any surface. TAG Rugby is simple, safe, active, fun and games can be played with both sexes participating. This promotes not only interaction between genders but also tolerance and respect for one another.
TAG Rugby has the full endorsement of the South African Rugby Union (SARU) and is launching a Grassroots Rugby Skills Programme with SARU in 2008. TAG Rugby is excited about the partnership we are developing with the JAG Foundation and are looking forward to working together in the future. TAG Rugby believes that sport can teach learners a great deal in terms of life skills, the necessity for team work, respect for others, fair play, good sportsmanship, appreciation of the other sex to name a few.
TAG belts can be used in many other activities associated with the Life Orientation programme and to this end TAG Rugby has the support of the Western Cape Education Department in Mr Cameron Dugmore.
TAG Rugby believes that sport can teach learners a great deal in terms of life skills, the necessity for team work, respect for others, fair play, good sportsmanship, appreciation of the other sex to name a few.
www.tagrugby.co.za www.taggroup.co.zaTegla Loroupe Peace Foundation (TLPF)
Tegla Loroupe, a renowned Kenyan born world record marathon runner, established the Tegla Loroupe Peace Foundation in 2003.
The organization was established as an initiative to promote peace through sports among communities in conflict in the Greater Horn of Africa, beginning in Kenya. It seeks to promote peaceful co-existence and socio-economic development of poor, pastoralists, agro-pastoralists and other marginalized groups and communities in conflict in the Greater Horn and Great Lakes Regions of Africa.
The main thrust of the Foundation is to support and further initiatives that promote conflict resolution, peace building and poverty reduction, as well as initiatives that enhance livelihoods and the resilience of poor people affected by and vulnerable to conflicts and civil strife in the world. The Charity envisions a peaceful, prosperous and just world in which sport is a unifying and livelihood factor.
www.teglaloroupepeacefoundation.orgThe Old Mutual Two Oceans Marathon presented by Nike
Known as the world’s most beautiful marathon, the Old Mutual Two Oceans Marathon presented by Nike offers participants a 56 km ultra marathon and a 21 km half marathon. This popular event takes place annually in Cape Town on Easter Saturday (7 April 2007, 22 March 2008).
The 56 km ultra is renowned for its spectacular views of crystal clear oceans, majestic mountains and vibrant supporters. This scenic route takes runners along the Cape Peninsula next to the ocean, over the world-famous Chapman’s Peak Drive into the seaside town of Hout Bay, up over Constantia Nek and through the forests to the finish at the University of Cape Town in Rondebosch.
The Old Mutual Two Oceans Fun Run Challenges are a collaboration between local running clubs, Western Province Athletics and the Old Mutual Two Oceans Marathon to develop race organising skills, to encourage and increase participation and to promote the main fun runs that take place annually on Good Friday. These Fun Run Challenges are also used to identify and develop the talent that exists in the local schools. The top boys and girls from each event are given free entry into the Old Mutual Two Oceans Fun Runs.
Our presenting sponsor Nike is very involved in development and hosts a group of runners in the Runners’ Village during the Easter weekend. These runners come from underprivileged backgrounds and are given the opportunity to come to Cape Town and take part in the Old Mutual Two Oceans Marathon, all at Nike’s expense. Nike believes that sport is the glue that binds our nation together – it entertains us, it keeps us fit, it gives us something to work towards. Sport can bring out an inner strength and tenacity like nothing else.
The event’s official charity Habitat for Humanity South Africa works in partnership with communities to help families living in shacks to build and own simple, decent and affordable houses. Using funds raised by runners and the Old Mutual Two Oceans Marathon, Habitat has built houses around the country and helped communities in Cape Town, Johannesburg and Durban.
The Old Mutual Two Oceans Marathon would like to congratulate JAG on the wonderful work they are doing in uplifting communities and providing much need support for developing children’s sporting abilities, in particular the development of road running and athletics. There is a wealth of talent amongst the youth and this is a positive step towards finding this talent and making sure it is nurtured and developed to its full potential. We wish them all the best and will continue to support their various initiatives.
www.twooceansmarathon.org.zaRunner’s World Magazine

Runner’s World teamed up with JAG Sports and Education Foundation in November 2006 to write a story about the annual Tegla Loroupe Peace Run in Kapenguria. Mike Finch, the editor of the Runner’s World together with Elana Meyer, the Executive Director of the JAG Foundation flew to Kapenguria, Kenya at the invitation of Tegla Loroupe.
www.runnersworld.co.zaMiracle Worker, Runner's World Magazine - February 2007Run 4 Schools

Founded in 2004 by ultra distance runner Leslie Pangemanan, the
Run4schools foundation offers children daily sports activities by
organizing and financing proven sports programs at primary schools in
the township of Mitchell’s Plain (Cape Town). At Alpine Primary School
and Northwood Primary School sports coaches Charles, Frank, Fernal and
Sanya have worked out a daily structure to entertain the kids.
As Mitchell’s Plain is a challenged area, Run4Schools aims at teaching
the children skills like perseverance and cooperation while keeping
them away from violence and other negative influences. But overall,
playing and having fun is a major component of the program. For the
future, Run4Schools has set a challenging goal: In 2010, 5 primary
schools in Mitchell’s Plain, have a fully developed school sports
program which gives access to at least 500 children per school on a
daily basis.
Run4Schools is very excited about the recent partnership with the JAG
Foundation, as project coordinator Alicia Campbell works for both
foundations and the extension of the Mighty Metres program to the
Mitchell’s Plain schools in the future.
Ryan Maron’s Cricket School of Excellence

Ryan Maron’s Cricket School of Excellence – RMCSE has been up and running since the beginning of the Millennium and has grown considerably in a short space of time. Having launched in Cape Town, Southern Suburbs, the cricket school expanded to Gauteng in 2003 and headed up by Wanderers Cricket Club head coach, Guy Bowler. In 2002 Ryan Maron’s Cricket School of Excellence – RMCSE got involved with Khayelitsha Cricket Club. This relationship involved supplying Khayelitsha Cricket Club with clothing, equipment and food. Along with this, 15 boys from the club as well as 4 of their coaches regularly attend Ryan Maron’s holiday clinics held at Rondebosch Boys’ High School and Stadium on Main – Action cricket arana. Here the boys are given the opportunity to interact with boys from different cultures and make new friends while honing in on their cricketing talent. Several of these aspiring young cricketers have gone on to be selected for various provincial youth team in both Western Province and Gauteng. The future plans involve running holiday cricket schools in the townships so that 150 boys can participate and not just 15 cricketers, and this is where the association is with the JAG Sports and Education Foundation.
www.cricketschool.co.zaUbabalo eAfrica 2010

Ubabalo eAfrica 2010 is a Project Initiated by the SASCOL (Assoc. Incor. Under Section 21 Reg. No.: 2006/039174/08) and ISC focusing on the Physical, Emotional, Spiritual, Social, Mental and Environmental needs of the New Generation of Africa
- 25 000 Churches All over Africa and Beyond will participate
- 75 000 Soccer Teams will receive Whole Life Coaching
- 240+ Leadership Sessions
- 1.3 Million Young Dynamic Future Leaders to be developed
Ubabalo eAfrica 2010 is
- a 4 year program
- consisting of 240 sessions in leadership & life skills
- done on the training field twice a week
- in 2 dynamic 20 minute sessions each week
- whereby the youth discover a value system that will bring about behavioural change and a “whole-game” soccer approach towards a new future for Africa.
Urban Issues

Urban Issues is a company that seeks to address the needs of the African City. We recognize that in order for people to cross the social, political, economic and cultural, religious and ethnic divides we need to provide people with the correct navigational tools. Our business is to design such navigational tools in order to create growing and prosperous cities for all its inhabitants. We facilitate social dialogue that moves people towards understanding the concept of bridges: they exist because of two opposing positions. We don’t try to diminish differences – we work at constructing the bridge that is required to connect the two positions. As such we do consulting work in the area of social and economic development with local and provincial government. The company also works with funders to do investigative assessments on how donor funds are reaching the intended recipients and helps recipients to have proper systems in place to manage donor funds.
The company’s mission is:
Influencing leaders, building values, and connecting people in order to create successful cities.
In addition, the company has set up a charitable trust called The Urban Issues Trust which provides financial and related support to strategic social development initiatives by registered PBOs. We do motivational speaking, seminars on Social Development with a focus on mobilising communities to address poverty.
CEO Lorenzo Davids has been involved in Public Service and the non-profit sector for over 17 years, first in human resources and training and development for 5 years and thereafter as CEO of the City Mission for the last 12 years with a focus on poverty alleviation. During his time at City Mission he developed the Donor Base from 2000 donors to 12000 donors and the income from R2.2 million to R15 million p.a. Over his 12 years as CEO he and his team have raised over R70 million in both operating and capital funding from both the private and public sector. Lorenzo serves on a number of Boards both locally and overseas and is a frequent speaker at conferences on strategies to address the social development challenges in South Africa. He has spoken at conference in the USA, UK, Australia, Finland, Sweden, India, Cuba, Kenya, Zimbabwe, Uganda.
http://www.urbanissues.co.za

